Tarako Tarako Tarako

The new commercial and TV craze over here.
Kewpie is a company that sells sauces - they began with mayonnaise and eventually expanded into other foods, including pasta sauces. Their company character is a Kewpie doll. The commercial is for a cod roe (cod eggs, Tarako) pasta sauce. Fresh Tarako looks like that when removed from the fish.
Here is one of the various versions, where an army of Tarako dolls invade the kitchen, singing something like:

tarako, tappuri tarako ga yatte kuru
cod roe, plenty of cod roe is on its way

tarako, tsubutsubu tarako ga yatte kuru
cod roe, grainy/lumpy cod roe is coming




This is all fine (sort of), but the real phenomenon are the girls that perform the original song, which was first only intended to be a short commercial song. Since Kewpie was bombarded with people wanting the CD, they finally released the song, which is now all over including as a ring for cell phones of course.
Here is the full version, but be careful, I only listened to it for about two minutes yesterday and it is still following me.



I need to buy this sauce....